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Sponsorship proposal for potential partners of SC Xaverov Horní Počernice
Talašová, Zuzana ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Sponsorship proposal for potential partners of SC Xaverov Horní Počernice Objectives: The aim of this thesis is to create a new sponsorship proposal for potential sponsors of SC Xaverov Horní Počernice. The secondary goal is to analyse sponsorship proposals for their actual sponsors and suggest and recommend appropriate measures to improve the current partnerships. Methods: The main method used in this thesis was a semi-structured interview with the head of management of the club. To obtain additional information, a case study and analysis of documents related to the sponsorship of the club have been made. Results: Based on the analysis of the club's current state, it was found that there are no sponsorship packages or an inventory of assets for the sponsors. Therefore, a new collection of five sponsorship packages was created. Those can help the club's bargaining with the sponsors. Furthermore, an inventory of assets which are within the club's reach but are currently not being offered has been created. The club has been also advised to create a section on their webpage dedicated to their potential sponsors and to create the graphic design of the sponsorship proposal. Keywords: sport marketing, sponsorship, sponsorship package, football
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Aplication and evaluation of sponsoring for rhythmic gymnastics competition
Dobešová, Markéta ; Holá, Iveta (advisor) ; Štědroň, Bohumír (referee)
Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation
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Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
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Product's offer of the cycling race Transbrody for sponsors
Stejskalová, Lucie ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Product's offer of the cycling race Transbrody for sponsors Objectives: The main aim of this thesis is to innovate the offer of the Transbrody bike race to sponsors. Based on the processed analyzes of interviews and the survey, to design options how to improve the current offer and complement the current offer with new options and products for new sponsors and sponsorship packages or new sponsors. This work will serve for the cycling club as a proposal to increase the offer for sponsors for future years. Methods: The work has used both quantitative methods and qualitative methods. Among quantitative methods, an electronic questionnaire survey designed for the sponsors of the race was used. As a qualitative method the method of semi- structured questionnaire with the marketing director of the race was used. Results: Based on an interview with the marketing director of the Transbrody race and a questionnaire survey for sponsors, it turned out that the sponsors of the race would also welcome a change in the current offer. It turned out that the organizers do not use sponsorship packages at all and do not work with sponsorship activation. It was recommended to create these packages. And for individual sponsors, the manner how to adjust the offer for a specific sponsor is described. At the same...
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Marketing Plan of the Club Volleyball Nymburk
Kropáček, Josef ; Omcirk, Vilém (advisor) ; Voráček, Josef (referee)
Topic: Marketing Plan of the Club Volleyball Nymburk Objectives: The main objective is Bachelor thesis is creating marketing plan proposal for volleyball club Nymburk and building sponsorship package proposals for potential sponsors. Methods: Personal interview as a method was used in this Bachelor thesis. Through the interview the information about club, used for presentation of the club and situation analysis, have been obtained. A part of situation analysis is a SWOT analysis. The last two steps after implementation of SWOT analysis was creating marketing plan of the club and creating sponsorship package proposals. Results: The result of this Bachelor is a complete marketing plan for volleyball club Nymburk for the next season 2015/2016, which contains all the necessary formalities. Plan can be used by top management to improve their current situation. The results also contain sponsorship packages for potential sponsors. Key words: Interview, marketing, marketing mix, sponsorship, sponsorship package, sport marketing, SWOT analysis.
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Products' offer of the Praga Kart Team for partners
Hájek, Patrik ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Products' offer of the Praga Kart Team for partners Objective of the thesis: Objective of this thesis was to review the current offer of Praga Kart Team for its partners, to create proposal to improve this offer and to propose sponsorship packages. Methods: In the thesis have been used case study and involved observation. Furthermore, to obtain the necessary information, interviews with manager of the team and with representative of one of current sponsors have been made. To supplement this information has been chosen written questioning with current partners. Outcomes: The lack of any offer for partners causes a loss of the potential partners right from the beginning. Creating of new offer, together with proposing of sponsorship packages, may facilitate the work with finding new partners. It is important that the team leadership deals with sponsorship issue more and that organizing of a ride in kart was included in the offer for partners, because many partners are missing it in current offer. Key words: Sponsorship, sponsorship package, sports advertisement
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Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis
Lajčin, Milan ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Objectives: Methods: Results: Keywords: Achievements offer for partners of selected Czech and Slovak football clubs of Synot liga and Fortuna liga during economic crisis The aim of this thesis is on the basis of analysis of the football marketing environment in Czech republic and in Slovakia and on the basis of analysis of the current offers for partners of Czech and Slovak football clubs to identify weaknesses and shortcomings in sponsorship relations. Results of analytical part will be used to create proposal implementation of sponsor activities of football clubs of Synot liga and Fortuna liga, including utilize of opportunities, that the current situation of economic crisis offers, due to differences of the Czech republic and Slovakia. In qualitative research of thesis I used descriptive case study, interview, observation, SWOT analysis, document analysis and comparative analysis. I applied these methods in the analysis of various football clubs, while I also used SWOT analysis in the processing of proposals. I used comparative analysis to compare marketing environment in selected football clubs. The data obtained from research helped me identify aspects of the marketing environment, in which individual football clubs have shortcomings. In addition to the specific proposals of cooperation...
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Sponsorship package's proposal for partners of Grand Prix Brno
Michaličová, Eliška ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Sponsorship package's proposal for partners of Grand Prix Brno Objective fot he thesis: Objective of this thesis was to propose new sponsorship packages for partners of next year of competition in rhythmic gymnastics Grand Prix Brno. Methods: In the thesis have been used documents' analysis and involved observation. Opinions of organizers and sponsors have been ascertained using interviews. As an additional method has been chosen brief written questioning with former and current sponsors. Outcomes: Outcomes of the thesis are proposal of sponsorship packages, that will be provided to events' organizers. Those will use them during realization of next year's competition Grand Prix Brno. Key words: Sponsorship, sponsorship contract, sponsorship package
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Aplication and evaluation of sponsoring for rhythmic gymnastics competition
Dobešová, Markéta ; Holá, Iveta (advisor) ; Štědroň, Bohumír (referee)
Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation
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Marketing research of reasons of companies to sports sponzorship in times of economic crisis
Dvořák, Josef ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Marketing research of reasons of companies to sports sponzorship in times of economic crisis Objectives: The aim of this work is using marketing research to determine how reasons of companies to sports sponsorship are changed in times of economic crisis. In assessing the reason of companies we observe whether size and regional focus of the company have an impact on sports sponsorship. Work shows differences in sponsorship of sport before the crisis and during crisis. Methods: Gain of necessary information has been made by questionnaire. Questionnaires were sent by emails to participated companies. Results: Financial crisis didn't touched sport branch so much how it was expected. Results show that companies sponsored more sport branches than in past. This doesn't mean there were more financial resources in sport. For smaller companies amount of money increased in percent for sponsoring, but for bigger companies is situation opposite. We can say just the same in absolute amount also. It's thus possible that sport gained less financial resources during financial crisis, because degradation affected bigger companies. We can say smaller companies were hit by crises in smaller extent than bigger companies. Key words: marketing communication, communication mix, sponsorship, sports advertising,...
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